An unstoppable fashion blogger, writer and designer, Elin Kling truly does it all. With the push from a friend, Kling immersed herself in the Swedish blogging world, creating her blog Style By Kling.
Initially, Kling posted pictures of what she wore daily, hoping to inspire her new followers. After just two days of asking strangers on the street to photograph her, Kling’s blog became an immediate sensation.
With experience in the industry, having served as the head of the fashion desk at Expressen, Sweden’s second-largest daily newspaper, and having worked as the fashion and lifestyle editor of SOLO magazine, Kling already had a handle on what to publish on her site. She subsequently co-founded Now-Manifest, an umbrella fashion-ad network owned by Condé Nast, which also includes bloggers such as Bryan Boy and Anna Dello Russo.
After the initial success of her blog, Kling launched her magazine Style By, which strives to reignite an interest in print, especially in new generations. With a similar tone and vibe to her blog, Kling’s magazine won the Best Magazine of the Year award in Sweden.
The Swedish blonde that does it all also launched her clothing line, Nowhere, in December 2011. With a chic, laid-back style and an emphasis on key staples, Kling’s line includes wearable designs with interesting twists, such as zippers, cutouts and metal embellishments. She also created the first and only blogger-designed line for H&M that launched exclusively in Sweden in 2011.
With a perfected work strategy, Kling has the ability to mix her professionalism and personal voice. For example, Kling modeled for Marc Jacobs and posted the images on her blog, allowing the cross-linking of his brand and hers to gain collective recognition. As evidenced through strategic moves like these, Kling has established her own brand and revolutionized Swedish arm of the fashion industry. In an interview with i-D Magazine, Kling advises aspiring fashion bloggers to, “Enjoy yourself, but also think for longer than a picture outside a show. Use the power of your traffic.”