29 March 2012


LA bound tomorrow morning. Posting will probably not be as scheduled. I will post more after vacation. xx.

26 March 2012

Zoey Grossman

I just discovered this fabulous photographer on the For Love and Lemons Blog. Zoey Grossman just recently shot Gillian Zinser for Foam magazine, in which she rocked some For Love and Lemons dresses.

Grossman is a New York and LA based photographer. In an interview with The Ones 2 Watch, which is a very cool website, she explains where she finds inspiration; "Steven Meisel, Deborah Turbeville. I am influenced by imperfections and anything dark, weird, romantic and sexy. And my parents… they are the best people in the world."

Grossman has shot for companies like Forever 21, Habitual LA and Citizens of Humanity. Her work can even be seen on billboards in New York's Time Square.

Her work is truly amazing, I would take her job any day. Take a look at her portfolio on her website, here.

23 March 2012

Asos Spring 2012

I adore the Asos Spring/Summer 2012 Lookbook. The looks follow the spring trends to a tee, yet incorporate some new trendy features. Pops of neon, mixing patterns, and color blocking are evident in the looks. Asos also followed the upcoming surf trend for the spring with the sheer periwinkle blue top and color blocked white and blue skirt. The trend is also seen in the neoprene-eqsue blue romper and palm tree mini skirt. I found the Mexican inspired embroidery to be something very new and innovative. I love the details on the white cap sleeve dress. I like that the detail was done in a simple and tasteful way and was not too overwhelming. This Lookbook is truly amazing and definitely stands out in showcasing the spring and summer trends!

21 March 2012

Nasty Gal x MINKPINK!

Model Hyoni Kang rocks it in the Nasty Gal and Minkpink collaboration that debuted this past Monday. Kang wore neon dresses, animal prints, and a flowing tutu inspired green skirt. Her hair was dyed bold colors, such as pink, green and turquoise. Color blocking, prints and neon are huge for spring. Take a look at the collection on Nasty Gal's website, it's fab.

19 March 2012

UWFW Recap

UWFW closed with a fabulous runway show on March 16th. Designers included Caroline Wilson, Rachel Frank and Libby Peterkort. Local boutiques such as Shoo, Pitaya and Jazzman shared their favorite spring wardrobes.

Caroline Wilson debuted her mod-inspired line with a beautiful tailored suit, a Campbell soup can skirt, and button-embellished top. The edgy and fabulous Rachel Frank models strut down the runway wearing feathers, leather, chiffon and tulle. The line was fierce. Libby Peterkort's collection was much softer, and models wore sheer embroidered dresses and tops. Her collection included a rad pair of leather shorts with lace and floral embellishments.

As a model myself, I thought the show went extremely well. Not only was it fun, but the crowd was huge and lively. Models spent the day practicing and getting their hair and makeup done.

The whole week, put on by MODA Magazine, was extremely successful. Kj Lynn organized and directed the wonderful fashion show.

The week began with MODA's Night Out, where photographers and models mingled. Models, including myself, wore Rachel Frank Designs. Wednesday, MODA Magazine put on a Blogger Panel. Jessica Quirk, of What I Wore, came to speak. Many bloggers came to discuss their experience developing their own blogs and were happy to give advice to aspiring bloggers.

UWFW was a great success and I am so glad I was a part of the event!

15 March 2012


it's been quite the busy week, with uwfw and such. i will resume posting on monday and will start posting every m/w/f. thanks for following feel free fashion!

07 March 2012

jason lee parry

la based photographer, jason lee parry, just shot for the milwaukee based online boutique bona drag. his wife modeled the lovely clothing and jewelry. check out the shoot on bona drag's tumblr.
parry is self taught and discovered his love for photography at a young age, as his family moved quite frequently. he has worked for free people, unif, tush, la milk, alternative apparel and wasteland clothing to just name a few.

05 March 2012

Rachel Frank Designs

“I’ve had drama running through my veins since the day I was born.”

Fashion is an art for many, and for designer Rachel Frank, she embraces this idea with every stitch.

Frank’s designs reflect her upbringing in small town Baraboo, WI. Her collections are inspired by nature—the surface of trees, flow of water, and shapes and colors found in exotic bird. Frank’s work reflects her fantastical costume design background. She finds inspiration from the patterns in nature, the details in machinery, music (especially Alphonse Mucha) and works of literature. Her favorite mediums include silk, leather and wool. Her bio explains her work as, “all fantasy, all woman, all drama.”

Frank realized that design was her passion as a senior in college at the School of the Art Institute in Chicago. Her collection, inspired by “The Divine Comedy,” showcased a gown made of tree branches and layers of dyed silk chiffon. Her collection earned awards, allowed her scholarship opportunities, and was featured in magazines and in a local high-end boutique.

Since college, Frank has been designing custom clothing and jewelry for various clients. She designs for wealthy women, brides, dancers, performers, and even drag queens and Mr. Gay Wisconsin! Frank is in the fourth year of her jewelry line that consists of necklaces with vintage brooches, intricately geared old compasses, inherited vintage keys and old pocket watches. The jewelry collection can be found at the Iron Horse Hotel in Milwaukee, WI.

After winning an award at the Driehaus Design Initiative for Fashion excellence, Frank’s work caught the eye of Neapolitan Boutique owner Kelly Golden. Golden contacted Frank and asked her to produce a resort line for her boutique. Frank explains her shock and excitement after learning about this opportunity. She took the offer without thinking twice.

Currently, Frank is one of six Designers-in-Residence at the Chicago Fashion Incubator (CFI) above Macy’s. Every year, CFI provides emerging designers with a workspace, mentoring programs and workshops to help develop their careers in fashion. The program allows for designers to build relationships within the industry with lawyers, accountants, buyers, merchandisers and branding and marketing experts.

Frank is working on her first ready-to-wear line. She has begun a Kickstart project in order to earn funding for her line. She hopes to raise $6,500 in order to produce her garments in larger quantities. Her bio and campaign are featured here.

In the next few years, Frank hopes to have her garments featured in as many stores in the Midwest and surrounding areas. She sees herself doing costume design for Sci-Fi and fantasy film.

Frank’s work will be featured in the UW-Fashion week events on March 12th and 16th.

check out the article on moda magazine madison!

02 March 2012