21 February 2012

for love and lemons

southern cali based brand, for love and lemons is absolutely amazing. the brand focuses on blending textures and fabrics and creating unique silhouettes. founders, gillian mahin and laura hal started their business careers as little girls with a lemonade stand in wyoming. the two girls studied fashion and marketing and began working in sydney, australia. upon returning to the united states, mahin and hal began sewing their line by hand. the for love and lemons girl is reckless and knows exactly what she wants, and how to get it. she is effortlessly chic. I adore the spring collection called "day tripper." the model is fun, silly, and laid back. She embodies the for love and lemons girl.

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